TEEN BLOGGER & YOUTUBE MARKETING
Thanks to a 16-year old girl and her YouTube viral video, a small e-commerce site had its best day ever as they write about it in a blog post.
A 16-year old video blogger called Blair Flower, a.k.a. Juicystar07, was allowed to promote a company by the name of Shoes of Prey, a site that lets women design their own custom shoes online and then order them. She encouraged her viewers to create their own design on the site, post their designs and why they designed the shoe as a comment to the video. The winner would be picked randomly to win free shoes. The video then became one of the top viewed on YouTube, with over 450,000 views, which drove over 200,000 visits in one day to the small e-commerce site.
However, very few of those visits converted into actual sales, because most of Blair’s viewers are “primarily 13-17 year old girls” (presumably without access to their parents’ credit cards). Nevertheless, the owners of Shoes of Prey are very excited by this.
This shows how awesome and or challenging social media can be for small businesses. It literally gives anyone a shot at worldwide, massive exposure and even though it didn’t necessary convert to actual increased sales.
Still a very interesting story.
