IS MOBILE PHONE SEARCH ENGINE OPTIMIZATION IMPORTANT?
The online world has gone mobile, and everyone’s getting involved with the popular trend. Mobile Web browsers and smart phones have turned the mobile world into an entire universe of online sites and stops, advertising and extras. And now that everyone has embraced the mobile Internet, that means your website should, too. What is mobile SEO…and, do you know how to use it?
Last year in 2009 it was estimated companies spent over 4.6 billion in mobile phone advertisement. Mobile SEO is often treated like a very different animal when it’s compared to the more standard SEO practices we’ve come to accept when creating online content. When marketing via a mobile platform, having working knowledge of mobile Search Engine Optimization (SEO) is extremely important. In particular, understanding geotagging is key.
Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website (blog post, video, photos, etc.) through web searches, mobile searches and social media. Basically, entering geo information is like slapping a sticky note on a piece of content and saying it’s from here: XY (longitude/latitude). By designating such a location, search engines are able to display results relevant to the region. This does not mean that geotagging your content will make it appear at the top of search engines, though it does give a small boost (depending on search engine).
Imagine the possibility of narrowing down the locations of mobile users, and then shooting local ads onto their handheld devices, or bringing up localized paid search results. Since mobile phones commonly filter search results based on geotags and user location, I think understanding the connection between geotagging and mobile SEO is very important.
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