3 GREAT WAYS TO MARKET YOUR BUSINESS USING THE INTERNET
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If your a business owner looking to save money and increase profits, now is the time to re-think your marketing efforts and make a real change. I’ve been ask “if you could only pick 3 ways to market your business using the internet how would you do it?” Looking at my years of experience and seeing what has worked well I would say these would be my pick.
Forums
Good ole’ forums have been around since the start of the Internet, this would be on the top of my list and is the reason why I’m writing about it first. If you have been spending a lot of money on pay-per click campaigns, costly print ads, or other online campaigns and have seen little to no results then keep reading. Why forums? Well, forums give you the opportunity to target a specific audience which is hard to do with most forms of advertising.
But what makes forums so great to advertise is how inexpensive it is to sponsor in comparison to pay-per click campaigns, print and other forms of marketing. Forum advertisement can range in price depending on the size banner you want to buy (also known as space), the type of traffic the forums gets on a monthly basis. But most forums I have seen, you can spend anywhere between $200.00 – $400.00 a month flat rate and can potentially bring in thousands of clicks, which would otherwise cost in excess of $800 dollars.
So if your ready to move forward, find a forum that fits your target audience and contact the forum administrator and become a sponsor. It doesn’t end there, participating in forums is also recommended. It shows you are an active member and can gain trust from other members within the community.
Media: Photos & Videos
Perhaps my favorite form of marketing, as it cost little to no money to do and has amazing results. With high-speed access available throughout the world, adding videos or lots of photos to your website is crucial form of marketing in 2010. You can create a multiple videos or commercials and upload it to YouTube or other video sites. But the best part, it cost no money at all, with the exception of producing the video. I met with one of my clients a month ago, we analyzed his Google Analytics report. It is impressive when 30% of your traffic is coming from YouTube. Video is appealing to site visitors and this is a must for marketing.
Social Networking
In today’s business, not having a social network presence is like not having a website in 2000. Social networking is a must have and if done correctly can be an excellent marketing tool. You can utilize social networks to directly interact with potential customers, keep them up to date with new products/services. But do not come off as a salesperson, simply offer advice and be attentive
Practicing these 3 cost effective ways of marketing can ensure a bright future even in toady’s struggling economy. Good luck marketing your business!
Sincerely,
Armando Ferreira
Solid blog. I got a lot of effective data. I’ve been keeping an eye on this technology for awhile. It’s intriguing how it keeps changing, yet some of the core components remain the same. Have you seen much change since Google made their latest acquisition in the domain?